Pumpkin: The Curious History of an American Icon
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    • Cindy Ott
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  • Online Exhibition
    • Just Another Squash: 12,000 BCE to 1600
    • From Pumpkin Beer to Pumpkin Pie: 1600 to 1799
    • The Making of a Rural New England Icon: 1800 to 1860
    • The Pumpkin and the Nation: 1861 to 1899
    • Americans Celebrate the Fall Harvest with Pumpkins: 1900 to 1945
    • The Changing Nature of Pumpkins: 1946 to the Present
    • The Changing Nature of American Rural Economies: 1946 to the Present
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Picture
Glaser, William C.C., Lithographer.  In Florence Bourgeois' "Peter, Peter, Pumpkin Grower."  Garden City, New York: Doubleday, Doran & Co., Inc., 1937.

Consumers Head to the Countryside to Buy Pumpkins 

This children’s book documents the crowds of urbanites drawn to the rustic farm markets during the early years of auto tourism. Men in suits and women in nice dresses hauling off pumpkins seems silly because it transposes the classic rustic imagery of farmers in straw hats and overalls harvesting pumpkins – yet it is indicative of the turn of the pumpkin market.  The urbanites’ demand for pumpkins for holiday rituals and Thanksgiving pie helped spark this new form of rural economic development.

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